Master of Business Administration (MBA) Digital Marketing & E Commerce

Eligibility

Pass with 50% (GEN) / 45% (SC/ST) aggregate marks in bachelor’s degree or equivalent subject to valid score in CAT/XAT/MAT/ATMA/GMAT/HPUMAT/HPCET.

Overview

Master of Business Administration degree in Digital Marketing & E-Commerce is a unique specialization to prepare students for the competitive and fast-growing sectors of Digital Marketing & E-Commerce. It combines technical as well as managerial expertise in the area of Digital Marketing and e-Commerce Management.

The program aims to fast track candidates’ career in a world increasingly dependent on digital tools and connected via social media.

The course helps the students to: ● Understand the various nuances of digital marketing such as SEO, SMM, E-mail marketing, PPC, etc. ● Create the right content and campaigns for different target groups ● Develop an understanding of the current practices and opportunities in e-shopping, e-distribution and e-collaboration ● Explore several issues surrounding e-business such as security, authentication, privacy and intellectual property regulations The curriculum for an e-commerce MBA aims to develop an advanced understanding of the main concepts necessary in business practices including general management, finance and marketing while concentrating on leadership responsibilities and industry-specific knowledge within the area of e-commerce.

Career Prospects

MBA Digital Marketing and E-commerce is ever-evolving. So, there are quite a lot of job opportunities available for qualified people. After finishing a degree in MBA Digital Marketing and E-Commerce, they can look for employment in E-Commerce Companies, Software Solution Firms, Online Auction Services, E-commerce Solutions Companies and Business Process Outsourcing.

Here is a list of some of the job positions that a successful graduate can apply for: ● Media Planner ● Copy Writer ● Brand Executive ● Content Executive ● Program Executive ● E-Business Consultant ● Customer Relation Manager ● Business Analyst ● Supply Chain Manager ● Project Manager ● Database Administrator ● Financial Manager ● Health Services Manager ● IT Manager ● Financial Advisor ● Account Manager ● Marketing Manager ● Project Manager ● Human Resources (HR) Manager ● Management Consultant

In India, you can expect an average salary in the field of e-commerce between INR 2.5 to 4 lacs on an annual basis. Salaries will vary by the position you hold in your working field. Major recruiting companies include: Biomax Fuels Ltd., Accenture, Nokia, Toyota, Adobe, HCL, IBM, E-bay, Flipkart, Amazon, Snapdeal, Alibaba, Myntra, Paytm, Google, Just Dial, Yahoo, Acura Consulting, Genpact, Cognizant Business Consulting, Deutsche Bank, Edelweiss, Mahindra & Mahindra, HDFC Bank, Boston Consulting Group, Johnson & Johnson, Fidelity Investments etc

Duration: 2 years | Total Fees: 1,70,000 per year

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