Today, business analytics plays a vital role in all areas of business. Globalization has led to rise in competition and it has become necessary for companies to be customer centric, predictive and highly efficient in order to survive and grow in the market.
Many multi-national companies extensively use analytical methods on a day-to-day basis in retail, e-commerce, banking, manufacturing and many other sectors.
BBA in Business Analytics course covers general management subjects. Along with them, the course also covers subjects related to the field of business analytics.
Here’s an overview of BBA in Business Analytics course – Type of course: Bachelor’s Degree course Duration: 3 years
- BBA IN BUSINESS ANALYTICS: BASIC DETAILS
Business Analytics deals with the study, analysis and interpretation of big data of organizations and businesses. It is an important part of management science.
In organizations and businesses, decision making process is largely dependent on Business Analytics! Business Analytics, if carried out the right way, can help companies put the right foot forward!
Business Analytics is based on data and statistical methods. It focuses on using a set of metrics to investigate an organization’s/a business’ past performance in order to gain valuable insight and carry out business planning (for the future).
In simple terms, it is all about exploring and inspecting the data (from past) and using it to formulate plans for the future! It may sound simple, but analytics is a complex and diverse field. It is made up of the following domains –
- Decision analytics
- Descriptive analytics
- Predictive analytics
- Prescriptive analytics