Bachelor of Business Administration (BBA) Brand Management & Communication

Eligibility

Pass with 45% (GEN) / 40% (SC/ST) aggregate marks in 10+2 or equivalent.

Overview

Globalization has been the prime reason for the rapid transformation of the business world by opening up the market space, enabling a smooth flow of resources, increasing competition and leading to rapid technological innovations. Marketing and communication department in the organization has always guaranteed business success by ensuring that the right message is communicated to the target audience at the right time. With the evolution of technology, there have been many new channels through which companies are able to communicate internally (within the organisation) and with the outside world. With rising competition, brand management and communication professionals will continue to play key roles in companies. That’s why the BBA Brand Management and Communication program comes into the picture. The program develops student’s insight and skill in launching, building and managing brands and businesses. This qualification combines strategy and creativity in business with financial management, economics, critical thinking, innovation, and entrepreneurship. The program presents a balanced combination between humanities and the world of commerce to graduate students with an interest in new business and communication ventures. The program is specifically designed keeping in mind the needs of the industry.The major objectives of this program are: ● Develop the skills in building and maintaining the business. ● Cater to the demands of the business. ● A solid foundation in news media practices. ● Comprehension of news media and its role in society. ● A solid base in the study of art.

Career Prospects

There is an ocean of opportunities available in this field. As organisations keep on looking for professionals who can understand the business and portray the better picture in front of the people, which will ultimately lead to business growth. The BBA Brand Management and Communication graduates can easily find jobs in National TV Broadcasting Department, Pvt. TV Channels, Advertising Companies, Colleges & Universities, All India Radio etc. Here is a list of some of the job positions for the successful graduates: ● Content Developer ● Media Marketing Professional ● Radio Jockey ● News Reporter ● TV Anchor ● Event Planner ● Creative Visualizer ● Proof-reader ● Photographer ● Media Planner & Scriptwriter ● Editor Successful graduates of the course can expect anything between INR 15,000 to 35,000 as monthly salary in the industry, increasing with experience and skillset. Some of the large media groups that offer lucrative jobs to qualified graduates are: News Corporation of Rupert Murdoch, Disney Entertainment, Warner Brothers, CNBC, Guardian Group, BBC, ABC etc.

Duration: 3 years | Total Fees: 92,000 per year

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