Alakh Prakash Goyal Shimla University



Bachelor of Business Administration (BBA) Business Analytics


Pass with 45% (GEN) / 40% (SC/ST) aggregate marks in 10+2 or equivalent.


Business Analytics deals with the study, analysis, and interpretation of big data of organizations and businesses. The program incorporates using a set of metrics to investigate an organization’s past performance in order to gain valuable insight and carry out business planning (for the future). This course attempts to create business-ready individuals with relevant data analytics and business skills. Business analytics studies cover the technologies and skills utilized in the investigation and analysis of the past performances of businesses with the goal of gaining the proper insight to successfully drive business planning. It also involves making business decisions based on statistics and data. The Decision-making process is largely dependent on Business Analytics. The major objectives of the course are: Provide students with professional training in business analytics, statistics, business intelligence, risk management, business knowledge, and communication skills. Develop students’ ability to manage and analyze a huge volume of business data using computing software popularly used in the global business world. Enable students to solve business problems by a judicious application of technical and practical skills. In other words, BBA Business Analytics is all about exploring and inspecting the data (from the past) and using it to formulate plans for the future. It may sound simple, but analytics is a complex and diverse field. It is made up of the following domains: 1. Decision analytics 2. Descriptive analytics 3. Predictive analytics 4. Prescriptive analytics

Career Prospects

BBA Business Analytics is a job-oriented management course. There is a wide range of career opportunities available for Business analytics professionals. Some of the well-known recruiters are MNCs, Retailers, Manufacturers, IT firms, Telecom companies, E-Commerce firms, Consultancies, Business Analytics, and Intelligence firms. Here is a list of some of the job positions: -Business Analyst -Business Strategist -Data Analyst -Project Manager -Data Mining Specialist -Data Warehousing Specialist On average, the starting salary could be anywhere between 10-25K INR per month. The students can also go in for higher education by applying for a master’s degree. MBA is the perfect master’s degree to pursue after the completion of a BBA. Top recruiters include Amazon, Google, Apple, Adobe, Accenture, Dell, E-bay, Microsoft, Flipkart, Snapdeal, Infosys, Cognizant, etc.

Duration: 3 years | Total Fees: 70,000 per year

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