Alakh Prakash Goyal Shimla University



B. Des-Communication Design


Pass with 50% (GEN) / 45% (SC/ST) aggregate marks in 10+2 or equivalent.


The program has been developed to offer eligible candidates advanced lessons in a course that concentrates on the technology and theoretical and practical knowledge behind visual communication, in terms of graphic designing, corporate branding, advertising, publishing, web design, etc. The Design Communication program encompasses web design for various merchandisers, creating advertisements for businesses, developing magazine layouts, or graphic designing for video games, typography, print design, data mapping, motion, sound, and spatial and environmental graphics. Students under this program learn art, design, and the appropriate technologies for conveying a visual message. The aspirants are equipped to cope with the challenges of communicating in the constantly evolving world of new media and communications technology. Some standard skills required in this program include creativity, knowledge of design techniques, familiarity with the various multimedia, and other relevant technical skills. This program allows the student to explore the communication imperative in a commercial environment and learn how to respond confidently to design problems. The program includes theoretical learning as well as practical hands-on experience. The students also avail the opportunity to participate in research activities relevant to design studies and interact with experts under this program.

Career Prospects

The market today needs skilled Communications Design graduates across multiple industries. Most businesses and enterprises today, as well as government agencies, require designers in order to make themselves visible in this age of marketing and digitization. Thus, qualified graduates of Communication Design are a fit for the current ‘virtual market’ age, which has now become quite indispensable across almost all industries today. Advertising campaigns and branding have become exceedingly digitized and much more intricate in design. Manufacturing units, marketing agencies, fashion media, boutiques, hotels, etc. are examples of the various private sector enterprises that hire Communications Design graduates. The successful graduates have a large number of job opportunities to explore. Job roles for such professionals include conceptualization, sketching, and creation of designs, keeping in mind the needs of the clients and consumer susceptibility. In the government sector, for careers in nationalized banks, railways, or defense services, such graduates need to clear the requisite exams organized by different governmental organizations such as SSC, PSC, and UPSC, among others. Some of the job positions that are available for the successful graduates in this course are Communications Designer Graphic Designer Web Designer Interaction Designer Service Designer Merchandiser Creative Director Successful graduates of the course can expect anything around 3.20 LPA to 6.00 LPA as annual salary in the industry, increasing with experience and skill set.

Duration: 4 years | Total Fees: 60,000 per year

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