Bachelor of Arts in Journalism and Mass Communication is a three-year under-graduate programme comprised of six semesters. The main objective of the course is to prepare students to understand the ways through which one can communicate his ideas among masses through print, electronic and social media. The programme trains students in Public Relations and advertisement, photography, anchoring, film making, event management, translations etc. Students gain expert knowledge in application of media software, blogging and content writing. At the end of each semester students are required to under-go training, Internship and attachment with professional organization to enhance their chances of employment. Students can gain practical experience by joining the “Earn while you Learn” scheme.